London Lash Manchester
First 90 days · platform-reported change
Full-cycle social media delivery
+49%Reach
99.9%Organic views
39.8%Non-follower views
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Social Media & Content Strategist
Your expertise deserves to become visible demand.
I turn your expertise, offer and raw ideas into a clear content system —
so the right people can understand the business, trust it and take the next step.
A business people cannot see is a business they cannot choose.
Get a free content fit checkWhat I optimise for
Clarity → consistency → measurable action.
Experience
1.5+ years
Hands-on strategy and productionLocation
Manchester, UK
Working remotely with clients worldwideSelected work
3 client cases
Freelance production linked separatelyAbout / Nataliia Chaplia
A strategic partner who stays close to the actual work.
I am Nataliia Chaplia, a Social Media & Content Strategist. I combine strategy, production and analytics so useful ideas do not disappear between a plan and the next busy week.
One person. The whole picture. I learn the business from end to end and work with you shoulder to shoulder — close enough to see how the offer, content, customer response and internal process affect one another. What I need from you is honest context, timely feedback and source material recorded from clear scripts and briefs.
01Turn expertise into a clear point of view
I help define what the business should be known for, who it is for and which ideas deserve to be repeated.
02Build a content system your team can actually run
Content pillars, formats, briefs and a realistic cadence make publishing easier to sustain.
03Move from strategy to consistently shipped content
I can stay close to the work across copy, design, short-form editing, publishing and approvals.
04Learn from what the audience does next
Monthly review turns views, reach, visits and engagement into sharper decisions for the next cycle.
The value of the work
Not more posts for the sake of posting. I build a recognisable, trustworthy presence that helps the right people understand the business — and choose it.
let me prove itResults from the work
Cases backed by numbers.
A closer look at the systems I built, the work delivered and the results each project can evidence responsibly.
01From scattered posting to a human-led content system.
+22.1%Content views
+15.9%Accounts reached
02Full-cycle social media delivery for a local beauty brand.
+49%Accounts reached
99.9%Organic views
39.8%Non-follower views
03Relaunching an expert profile after a long pause.
+1,243.4%Reach vs Instagram comparison period
Other freelance production
More social design, video editing and campaign work.
In their words
Trust built in the work.
Real client feedback only. The original messages and direct translations are shown inside the relevant cases.
“The key decisions on the content plan are yours. I trust you as a specialist.”
“I agree that the page has improved, and I like the content more.”
“The video turned out great.”
Where good content gets stuck
Your business is not short of ideas. They are just stuck in calls, chats and people's heads.
The useful material already exists. The problem is that it disappears into the working day before an audience ever gets to see it.
The sharpest explanation is never captured.
Publishing is the first thing to fall off the list.
The offer feels obvious — until someone outside has to understand it.
Numbers are reported, but the next decision stays unclear.
My job is to turn what the business already knows into something people can see, remember and act on.
Ways to work with me
Choose the level of support. Keep the thinking rigorous.
Four standalone options — because strategy, diagnosis, full ownership and production are different needs.
01SMM StrategyA complete three-month SMM direction your team can implement.Learn more
I research the business, audience and competitive context, then build a decision-ready SMM strategy for the next three months. You keep the full system and can implement it yourself or hand it to your in-house marketers.
Strategy horizon3 months
Best when
When you need the strategic thinking and a clear plan, but already have people who can run the day-to-day execution.
- Complete three-month SMM strategy
- Business goals and measurement logic
- Audience, competitors and decision barriers
- Positioning, messages and content pillars
- Platform, funnel and CTA direction
- Implementation roadmap and strategy handoff
02Social Media & Content AuditA focused diagnosis of what is weakening attention, trust or the next step.Learn more
I review the path from the first profile impression to the action you want people to take, then prioritise the fixes.
Best when
When content is already going out, but it is hard to tell what is working and what needs to change.
- Profile and positioning review
- Content and creative review
- CTA and customer-path check
- Analytics review when data is available
- Prioritised fixes and an actionable roadmap
03Full SMM ManagementA complete three-month SMM strategy, then hands-on implementation.Learn more
I develop the complete SMM strategy for the first three months, then implement it through planning, production, publishing and monthly review. The exact scope follows the goal and the source material available.
Minimum engagement3 months
Best when
When you need one person to own both the thinking and the day-to-day delivery.
- Complete three-month SMM strategy developed at the start
- One primary social channel
- Monthly content plan aligned to the strategy
- Scripts, captions and creative briefs
- Social design, short-form editing and publishing
- Monthly analytics and next-cycle recommendations
- Client-supplied material recorded from my scripts and briefs
04Social Design & Video EditingReliable production for ideas and scripts that are already approved.Learn more
Your strategy stays yours; I turn the approved direction and raw material into consistent assets ready to publish.
Best when
When the thinking is in place, but production keeps slowing the team down.
- Short-form video editing
- Carousels and static social design
- Stories and reusable templates
- Work within the brand’s existing visual style
- A defined scope and feedback round
- No logo design or full brand identity
Something more specific?
Didn't see the exact support you need?
Tell me what is stuck. I'll suggest the smallest useful scope — or tell you honestly if I'm not the right fit.
Let's discuss itOptional add-ons
Extra support, added only where it helps.
The core scope stays clear. These layers can be added with a defined responsibility, volume and approval process.
01Community management↓
Comment and community touchpoints handled within an agreed response scope.
02Direct support↓
A defined layer of inbox support, with sales conversations staying with your team.
03ManyChat setup / support↓
Simple automated routes and message flows for an agreed use case.
04Second-platform adaptation↓
Existing ideas adapted to another platform rather than copied word for word.
05Influencer / UGC coordination↓
Briefs, communication and delivery tracking for agreed collaborations.
06Basic paid promotion↓
Simple Meta campaigns for content or a local offer. Ad spend is separate; complex funnels and performance guarantees require an ads specialist.
07AI photo generation↓
A defined set of campaign visuals built to an approved concept and checked against the brand.
08AI video generation↓
A defined set of short-form campaign assets. AI speeds up production; it does not replace the brand’s personality.
How the work multiplies
One useful idea should do more than become one post.
Instead of starting from a blank page every week, I capture one real question, find the strongest angle and adapt it to the formats people actually consume. Then I use the response to decide what to develop next.
Calls, objections, delivery notes and founder opinions.
A useful message with a reason for the audience to care.
Adapted — not copied and pasted — for each context.
The response becomes a sharper question for the next cycle.
Example One recurring client question → a Reel, a carousel, a Story sequence and the next follow-up angle.
How we work together
A clear process before anything is published.
You know what I need from you, what I am deciding and what happens next — from the first brief to handoff or implementation.
- 01 /
Tailored brief
After the fit check, I send a focused brief to capture the offer, audience, goals, current activity, resources and constraints.
- 02 /
Audit & alignment call
I review your answers and visible channels, then we meet to clarify the request, align expectations and identify the real starting point.
- 03 /
Scope & setup
You receive a clear proposal covering deliverables, timing, responsibilities and fee. Once agreed, we complete the contract, first invoice and access setup.
- 04 /
Brand session
For SMM Strategy and Full SMM, we go deeper into the brand, offer, audience, positioning, voice, goals and working resources before strategic decisions are made.
- 05 /
Strategy or delivery
I build the agreed direction. Strategy clients receive a complete three-month SMM system to implement; Full SMM clients move from strategy into production, publishing and monthly learning.
What changes by service
One professional start. A different outcome for each scope.
The depth of discovery and the final handoff adapt to what you choose. A full brand session and three-month strategy are included in SMM Strategy and Full SMM.
SMM Strategy
You or your marketing team take the system and implement it.Research → three-month strategy → handoff
Content Audit
A focused list of fixes in the order they matter.Review → prioritise → recommendations → handoff
Full SMM
I build the strategy, then run it through content, publishing and review.Three-month strategy → implementation → optimisation
Design & Editing
Approved ideas become publish-ready assets.Brief → create → refine → deliver
Content reality check
Things every content person has heard at least once.
Real client-life moments. I can laugh with you about them — and still fix the system behind them.
“Can we post something today?”
When “something” becomes the strategy.I replace panic-posting with a realistic bank of approved angles.
“The views are low. Change everything.”
One quiet post is not a business diagnosis.I look at patterns, the audience action and the job that content was meant to do.
“We have nothing to talk about.”
Meanwhile: three useful client calls before lunch.The ideas are there. The system captures them before they disappear.
Start simply
Tell me who you are. I'll help you work out the rest.
Share the business, a public link and the goal you want content to support. I will send 2–3 focused observations and the most useful next step through the channel you leave within three business days.
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